Russian Subways charge 30 squats for 1 ticket

Do you think you will be up for the deal: 1 ticket for 30 squats? That's what Russian subways did in order to promote the Sochi Winter Olympics in 2014. The passengers can opt to do 30 squats in exchange of a ticket to ride.
Mashable featured this one of a kind initiative in Moscow. It's a perfect step  to use Wii technology, not just as an indoor entertainment but also something beneficial to health.

This is similar to a video commercial made for Contrex, a mineral water by Nestlé Waters.
This can also be implemented in other infrastructures in the urban areas. Exercise does not have to be boring and yes, they do work and can be integrated in our usual daily tasks.